Merchant terms

This agreement is between your business and Admiral Rewards Pty Ltd, trading as Admiral Rewards, a company registered in Australia and a member of the Admiral Racing Group, of which Admiral Racing Pty Ltd is its parent company.

You run a business in or near a town that hosts country racing. You offer a benefit to Admiral Rewards members. We promote you to those members and across the network. That is the whole of the arrangement.

It is not a franchise, not an agency, not a partnership in the legal sense, and not a joint venture. Neither of us can bind the other to anything.

A member benefit you define yourself: a discount, an inclusion, a member rate, an upgrade — whatever suits your business. You set it, you describe it, and you can change it for the future at any time by telling us.

What we do ask:

• That it is real. A “discount” off a price nobody pays is worse for you than offering nothing, because the member finds out.
• That it is honoured on presentation of a valid card, by whoever is behind the counter, without a member having to argue for it.
• That if you need to withdraw or change it, you tell us first so we can update what is published before a member turns up expecting the old one.

You are not required to offer anything on a race day specifically, and you are not required to open outside your normal hours.

• A listing in the member app and on the public merchant list, with your name, what you do, where you are and what you offer.
• Promotion to members in your region, and to members travelling to a meeting near you.
• Named credit to the whole member base for any prize stock you supply, on every announcement of that prize.
• No fee. Joining the merchant network costs you nothing, and there is no listing charge, commission or subscription.

If you supply goods or a service as a draw prize, we pay you for it. We do not accept donated prizes.

The price is agreed with you before the prize is advertised. This matters to both of us: you are not being asked to fund somebody else’s promotion out of your own stock, and we take clean title to a prize before advertising it, so what is advertised can be delivered.

Because it is a purchase at an agreed price rather than a barter or contra arrangement, there is nothing unusual for either of us to account for.

Applying a member benefit gives you no member information at all.

A benefit works by someone showing you a card. You see who is in front of you, the same as any other customer. Nothing about the transaction sends you a name, an email address or a phone number.

Separately from that, where a member has expressly agreed to it, we may provide you with their contact details so that you can market your own goods, services and events to them. That agreement is a separate, optional box on our form, not part of our terms, so only members who specifically chose it will ever reach you.

If we do provide details, three things bind you: you may use them only for your own marketing; you may not pass them to anyone else, sell them, or add them to a list you share; and every message you send must identify your business and carry a working unsubscribe, which is the Spam Act’s requirement of you rather than of us. A member may withdraw at any time, and when they do you must stop.

If you collect information from a customer yourself — your own loyalty scheme, your own mailing list — that is entirely your own arrangement with them, subject to your own obligations, and nothing to do with us. You must not tell a customer that signing up to something of yours is required to get the member benefit.

What we may tell you is a count: how many member visits you have had in a period. Numbers, never names. What we do with information generally is set out in the privacy policy.

You are the supplier to the customer. The Australian Consumer Law applies to what you sell in exactly the way it always has, including the consumer guarantees, and a member discount does not reduce a single one of those rights.

We are not liable for the quality of what you supply, for anything that happens on your premises, or for a dispute between you and a customer. Equally, you are not responsible for the membership, for what happens at a racecourse, or for the draw — you supply prize stock, you do not run the promotion.

You allow us to use your business name, logo and a description of your offer, to promote it. We allow you to say you are an Admiral Rewards merchant and to display our material while this arrangement is in place.

Neither of us may suggest an endorsement that does not exist. You cannot say Admiral Rewards recommends your business over another, and we will not say you endorse the membership.

If you leave, we remove your name and marks from the app and the merchant list promptly, and you stop using ours. Material already printed or already sent is not recalled, and neither of us will treat that as a breach.

Either of us may end the arrangement at any time with 30 days’ notice, in writing, and neither needs to give a reason.

We may remove a listing immediately, without notice, where a published offer is not being honoured, where a business has closed, or where continuing to promote it would mislead members. We will tell you why.

Members who arrive during your notice period get the benefit as published. After it ends, you owe members nothing.

We may change these terms on 30 days’ notice. If you do not accept a change, end the arrangement under clause 8 and nothing further is owed either way.

This agreement is governed by the law of Victoria, and both of us submit to the non-exclusive jurisdiction of its courts — which leaves you free to bring a matter in your own state. If any part is unenforceable it is severed and the rest continues.

Nothing in this agreement excludes, restricts or modifies any right or remedy either of us has under the Australian Consumer Law, including the protections it gives small businesses against unfair contract terms.